And then I paid a little closer attention to the bold red lettering on the big logo that says "Take the challenge OCTOBER UNPROCESSED 2012." Whew!! I’ve got a whole month to prepare for this. And so have you!
Avoiding processed foods is a big tenet of the Paleo Diet philosophy. So if I were keeping to the eating rules that I had aspired to in July when I wrote the post about Ice Cream Day, I would be way ahead of the game. But that’s not exactly the case. I’ve let my diet slip away into the Twilight zone of unpronounceable ingredients, decades-long shelf lives, and (gasp!) fast food drive throughs.
So what’s involved in this challenge? It’s totally uncomplicated. We pledge that, for the month of October, we will refrain from eating processed foods. The only potentially tricky part is in defining what “processed” means. Andrew has made it simple for us. He has “The Kitchen Test” and explains that “If you pick up something with a label (if it doesn’t have a label, it’s probably unprocessed), and find an ingredient you’d never use in your kitchen and couldn’t possibly make yourself from the whole form, it’s processed.”
That doesn’t mean you have to make everything from scratch; it just means that you would be able to make it if you were so inclined (without the use of your science lab chemistry kit, that is). Easy peasy.
To learn more and to take the pledge, hop on over to eatingrules.com. It’s free and I’m not even getting anything out of telling you about it (except good cholesterol karma). Mind you, I have some differing opinions than Andrew on what healthy eating consists of, but as long as he’s not championing an “eat only processed foods all month” campaign, then I think it’s a good cause.
So gird your loins, people, and get ready for an unprocessed October!