diagram of how Rice Krispies are made.
I haven’t eaten Rice Krispies since I was a kid… well, maybe actually just since my kids were kids. But the three little mascots have always held a place in my heart, primarily because of Cossey and Hiccup.
So you’ve heard of Snap, Crackle and Pop, but not Cossey and Hiccup? That’s because the latter two were my imaginary friends when I was aged seven-ish, and I guess you would only know them if you lived in my childhood household. But they quite closely resembled Snap and Pop (not so much Crackle, with his hairdo that looks like yellow paint splashing off of his forehead. I mean, who would have an imaginary friend that looked like that?).
I don’t remember much about Cossey and Hiccup, other than that they were good pals to hang out with. Wikipedia doesn’t mention them at all for some reason. But it does give us some interesting tidbits on Snap, Crackle and Pop. The first such Rice Krispies mascot appeared in 1933 and was soon joined by the other two. Snap is the oldest and appears to be a baker, judging by his hat. Pop is the youngest and is depicted as a marching band leader. And as is typical of the middle child, we really don’t know what the heck it is that Crackle is up to. Apparently a fourth gnome, “Pow,” debuted in the 1950s but didn’t catch on so well.
It’s really impressive that these 80 year old mascots are still holding their own in the ever growing breakfast cereal arena. I’m afraid that Cossey and Hiccup haven’t been heard from in years.
I had a third imaginary friend, Anita Bry-Ant. You may remember the singer Anita Bryant, former Miss Oklahoma, who sang the praises of Florida orange juice in the 1960’s ad campaigns. Well, my Anita was an actual (imaginary) ant that lived on the door casing above my bedroom door and who sang me to sleep at night. This imaginary friend apparently resurfaced when my own daughter Emily was young, because Emily remembers me “loaning” Anita Bry-Ant to her to help sing her to sleep as well.
(Disclaimer: my imaginary ant didn’t share the same political agendas of Anita Bryant, and claimed no affiliation with orange juice, Floridian or otherwise. Any resemblance between the two parties is merely, um, imaginary.)
Since I know you’re wondering, Wikipedia provides other language translations to "Snap! Crackle! Pop!" Most notably, in Finland it’s “Riks! Raks! Poks!” and in Germany it’s “Knisper! Knasper! Knusper!” The mascots must wear bigger hats in Germany for those names to fit on them.
And last but by no means least in this disjointed post, Wikipedia also tells us that "’Snap’, ‘Crackle’, and ‘Pop’ are also terms sometimes used for the fourth, fifth, and sixth derivatives of position,” and if you look up derivatives of position on Wikipedia, you will see the picture I posted above and a ton of mathematical equations that will just make your brain snap, crackle and pop.
I’m sure Cossey and Hiccup are in that wonderful imaginary-friend-place in the sky, and I bet that Anita the ant is just hanging around waiting for grandkids to sing to. And those three elves or gnomes or whatever they are just might carry on for another 80 years.
I think my morning biscotti brand needs a mascot. Do you think they would consider Cossey and Hiccup?